Russell Levine, Route One Entertainment CEO speaks at #AFM2017 on "Producing Studio Films with Independent Budgets"
Russell urged independent producers to stop thinking theatrical. Too many producers have a love affair with the idea of seeing their film in a dark theater with all their friends. Today, that dark theater can be a dimly lit family room and the benefits might be much higher. Russell specifically stated that a film under $2MM isn’t likely going to see a theatrical release. But that shouldn’t be a deterrent. It’s a golden era for distribution. People are seeking out smaller films on streaming channels. Producers need to be thinking outside the box and exploring all distribution angles before they start production. A plan must be in place. Russell said that recently Route One has been focusing on films in the $3MM-$5MM range and even playing in that arena, they’re not always thinking theatrical. Producers need not box themselves in.
Sunday, November 5 | 9:15am – 12:45pm | Starlight Ballroom, Fairmont Hotel
Production quality and talent are more crucial than ever. Producers need to be strategic with their budgets – talent, locations, special effects, crew, everything! Seasoned producers and experts share their advice on how to stretch budgets and get every dollar, euro, pound, yen or franc “on the screen.”
Richard Botto, Founder & CEO, Stage 32
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